Google Search Console 2018 : First impressions

Great new visual design and usability, but no long-term data (yet) There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access …..

source https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/google-search-console-2018-first-impressions/

Instagram Statistics 2017

20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with …..

source https://www.smartinsights.com/social-media-marketing/instagram-marketing/instagram-statistics/

How Online Reviews Affect Local SEO

Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, …..

source https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/online-reviews-affect-local-seo/

Email marketing and Enewsletter systems and software reviews 2018

Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing …..

source https://www.smartinsights.com/email-marketing/email-list-management-ecrm/email-marketing-enewsletter-systems-and-software/

Why is social media listening is important in financial services?

3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - …..

source https://www.smartinsights.com/social-media-marketing/social-media-listening/financial-services-industry-social-media/

Email marketing statistics 2018

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK Email marketers often ask "how do our campaigns compare"? They're looking for statistics to compare subscriber engagement for open, clickthrough and delivery …..

source https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

Long-tail Keyword Research Strategy to improve your SEO

Are you following these simple long-tail keyword research steps to improve your SEO? Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce …..

source https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/long-tail-keyword-research-strategy-to-improve-your-seo/