Why do people do UX research?

Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, …..

source https://www.smartinsights.com/user-experience/people-ux-research/

How to standardize your marketing agency’s proposal process

Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals How? It starts with a …..

source https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-growth/

20 CRM tools to help manage your influencer marketing campaigns

Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best …..

source https://www.smartinsights.com/digital-marketing-strategy/20-crm-tools-help-manage-influencer-marketing-campaigns/

4 future trends in ecommerce personalization

Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it …..

source https://www.smartinsights.com/ecommerce/web-personalisation/4-future-trends-ecommerce-personalization/

Which are the most popular A/B testing tools?

Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..

source https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/popular-ab-testing-tools-chartoftheday/

How to integrate successful SEO with other online marketing strategies

Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a …..

source https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/integrate-successful-seo-online-marketing-strategies/

Why email marketing needs to be a top priority for 2018

Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team Reviewing the performance of each campaign, across every channel …..

source https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-top-priority/