How to get better results from using less marketing tech

3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control …..

source https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/get-better-results-using-less-marketing-tech/

What techniques and strategies will influence ecommerce trends in 2018

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be …..

source https://www.smartinsights.com/ecommerce/ecommerce-strategy/10-mega-ecommerce-trends-2018/

Why local SEO is important in the legal sector

How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them …..

source https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/local-seo-important-legal-sector/

The Importance of Content Marketing

Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams. Most people say content marketing is at the core of the marketing team. Please note that the research is split into …..

source https://www.smartinsights.com/content-management/content-marketing-important-ever/

A starter guide to creating webinars

Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..

source https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/

AI in marketing: More analysis, not analytics

The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way …..

source https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-analysis-not-analytics/

A framework for market orientation

Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy It’s perhaps the most significant section of your marketing strategy as you look to create a formal, …..

source https://www.smartinsights.com/digital-marketing-strategy/framework-market-orientation/