A guide to running an effective client discovery process

How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..

The post A guide to running an effective client discovery process appeared first on Smart Insights.

source https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/

How link retargeting technology is making waves in 2018

Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..

The post How link retargeting technology is making waves in 2018 appeared first on Smart Insights.

source https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-display-network/link-retargeting-technology-making-waves-2018/

Amazon dominates voice purchasing – here’s what customers are buying

Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..

The post Amazon dominates voice purchasing – here’s what customers are buying appeared first on Smart Insights.

source https://www.smartinsights.com/digital-marketing-strategy/amazon-dominates-voice-purchasing-heres-what-customers-are-buying/

How To Hire An Agency

The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..

The post How To Hire An Agency appeared first on Smart Insights.

source https://www.smartinsights.com/digital-marketing-strategy/how-to-hire-an-agency/

How to apply EAST: A behavioural insights framework to improve customer experience

The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there's a new kid …..

source https://www.smartinsights.com/user-experience/customer-experience-management-cxm/use-east-behavioural-insights-framework-improve-customer-experience/

The top digital marketing trends for 2018?

Chart of the Day: Which online marketing techniques are marketers most excited by this year? In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt …..

source https://www.smartinsights.com/digital-marketing-strategy/the-top-digital-marketing-trends-for-2018/

The Segmentation, Targeting and Positioning model

How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..

source https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/