Campaign of the Week: How Spotify showed the power of data analytics in their marketing campaign

Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. I myself have what could be …..

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source https://www.smartinsights.com/traffic-building-strategy/campaign-of-the-week-how-spotify-showed-the-power-of-data-analytics-in-their-marketing-campaign/

Robot uprising kept at bay as teams are valued over tech

Chart of the Day: Having the right talent is the most important factor for organizational growth As marketing technology evolves and more of its tasks are automated, it is only natural for people to fear that the tech they use …..

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source https://www.smartinsights.com/managing-digital-marketing/robot-uprising-kept-at-bay-as-teams-are-valued-over-tech/

#MarketingMinds: Interview with Independent Digital Marketing Consultant Erwan Derlyn

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Erwan Derlyn First of all, thank you Nadine and the Smart Insights team for having me on Marketing …..

The post #MarketingMinds: Interview with Independent Digital Marketing Consultant Erwan Derlyn appeared first on Smart Insights.

source https://www.smartinsights.com/digital-marketing-strategy/marketingminds-interview-independent-digital-marketing-consultant-erwan-derlyn/

7 great resources to inspire your agency marketing initiatives

If you're trying to market an agency, these 7 resources and our new 'Marketing your Agency' guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as …..

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source https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/

Efficient SEO improvements for WIX sites

SEO is an important part of a promotion for any business on the Internet In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from …..

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source https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/efficient-seo-improvements-for-wix-sites/

Resurrect your landing page performance [ Formula ]

5- Step formula to help you optimise landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A …..

The post Resurrect your landing page performance [ Formula ] appeared first on Smart Insights.

source https://www.smartinsights.com/conversion-optimisation/formula-resurrect-landing-page-performance/

Welcome Email Success [Case Study]

Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..

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source https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/