Defining the scope of digital marketing using the '5Ds of Digital' and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. …..
The post What is Digital Marketing? A visual summary. appeared first on Smart Insights.
Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In …..
The post The Marketing Skills Gap appeared first on Smart Insights.
It’s official - too much time spent on social media is bad for your mental health Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on …..
The post Facebook and Instagram announce ‘time-out’ tools appeared first on Smart Insights.
How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but …..
The post Your personal LinkedIn profile matters more than your company profile appeared first on Smart Insights.
What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them, timescales and the resources to be utilized, according to …..
The post How to structure an effective marketing plan appeared first on Smart Insights.
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..
The post 3 Keys to survival in Facebook’s ever-evolving advertising climate appeared first on Smart Insights.
How old are the top ranking pages and what does this mean for your business? One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this …..
The post How long does it take to rank in Google? [infographic] appeared first on Smart Insights.
