How to structure an effective multichannel marketing plan

What are the essential parts of a multichannel marketing plan template? Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our Quick Win – Create a Multi-Channel …..

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source https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/

Structuring digital marketing teams

Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and …..

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source https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/

It’s time for marketers to tap into system 1 thinking

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..

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source https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/

8 simple and easy steps to decrease loading time by 45%

Don't make your customers wait for your site to load As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce …..

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source https://www.smartinsights.com/digital-marketing-strategy/8-simple-and-easy-steps-to-decrease-loading-time-by-45/

What audience data is important?

Chart of the Day: Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and marketing. For a business to really resonate with their target …..

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source https://www.smartinsights.com/digital-marketing-strategy/what-audience-data-is-important/

Your Marketing Automation Getting the Job Done? Here Are a Few Tips to Measure Its Effectiveness

Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software. If you’re a …..

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source https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/

SME Marketing: Overcoming your pain points to create quality content

Create a strategic plan for getting the most out of your content marketing, including the best tools to use With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a …..

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source https://www.smartinsights.com/content-management/content-marketing-strategy/sme-marketing-overcoming-your-pain-points-to-create-quality-content/