Wednesday, 5 December 2018

Why subscribers ignore you (but don’t unsubscribe)

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..

The post Why subscribers ignore you (but don’t unsubscribe) appeared first on Smart Insights.



source https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/

Tuesday, 4 December 2018

5 PPC tools to spy on your competitors’ best ads

There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting …..

The post 5 PPC tools to spy on your competitors’ best ads appeared first on Smart Insights.



source https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/5-ppc-tools-to-spy-on-your-competitors-best-ads/

How to repurpose your content: A short guide

Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

The post How to repurpose your content: A short guide appeared first on Smart Insights.



source https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/

Optimizing your e-commerce site for voice search

Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google …..

The post Optimizing your e-commerce site for voice search appeared first on Smart Insights.



source https://www.smartinsights.com/digital-marketing-strategy/optimizing-your-e-commerce-site-voice-search/

Monday, 3 December 2018

8 common mobile app development mistakes to avoid

Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users Did you know that by 2020 mobile apps are projected to …..

The post 8 common mobile app development mistakes to avoid appeared first on Smart Insights.



source https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/

B2B mobile buyer behaviour research

Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It's rare for B2B …..

The post B2B mobile buyer behaviour research appeared first on Smart Insights.



source https://www.smartinsights.com/b2b-digital-marketing/b2b-mobile-buyer-behaviour-research/

Customers expect brand responses on social within 30 minutes

Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations …..

The post Customers expect brand responses on social within 30 minutes appeared first on Smart Insights.



source https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-expect-brand-responses-social-within-30-minutes/