Friday, 4 January 2019

Alexa’s Christmas crash and Google testing new search – News roundup

High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing 'dark mode' for its Messenger app We may have switched …..

The post Alexa’s Christmas crash and Google testing new search – News roundup appeared first on Smart Insights.



source https://www.smartinsights.com/social-media-marketing/social-media-strategy/news-round-up-january-4th-2019/

Thursday, 3 January 2019

How a build a robust video marketing plan on a shoestring budget

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..

The post How a build a robust video marketing plan on a shoestring budget appeared first on Smart Insights.



source https://www.smartinsights.com/digital-marketing-platforms/video-marketing/how-a-build-a-robust-video-marketing-plan-on-a-shoestring-budget/

5 realistic benefits of using blockchain in the manufacturing industry

Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting …..

The post 5 realistic benefits of using blockchain in the manufacturing industry appeared first on Smart Insights.



source https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-benefits-blockchain-manufacturing-industry/

How to use key performance questions to structure digital marketing reports

Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and the overall impact …..

The post How to use key performance questions to structure digital marketing reports appeared first on Smart Insights.



source https://www.smartinsights.com/digital-marketing-strategy/key-performance-questions-structure-digital-marketing-reports/

Wednesday, 2 January 2019

4 Tips to help you improve your website’s user experience and conversions

How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..

The post 4 Tips to help you improve your website’s user experience and conversions appeared first on Smart Insights.



source https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/

How to adapt your brand identity to better match your customers

When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship - you have to believe in yourself before anyone else can …..

The post How to adapt your brand identity to better match your customers appeared first on Smart Insights.



source https://www.smartinsights.com/online-brand-strategy/brand-development/adapt-brand-identity-better-match-customers/

7 video content creation tools that you’ll need in 2019

Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t …..

The post 7 video content creation tools that you’ll need in 2019 appeared first on Smart Insights.



source https://www.smartinsights.com/digital-marketing-platforms/video-marketing/7-video-content-creation-tools-that-youll-need-in-2019/