Marketing models that have stood the test of time

What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we're fans of using practical models as tools to support …..

source https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/

It’s time for marketers to tap into system 1 thinking

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..

source https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/

Average display advertising clickthrough rates

US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different …..

source https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/

When is the best time to do user research?

Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) …..

source https://www.smartinsights.com/user-experience/best-time-user-research/

Ecommerce conversion rates

Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally, all site managers and owners want to …..

source https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/

Search Engine Statistics 2018

Statistics on Search Engine Marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're …..

source https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

Barriers to mobile conversion

Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % …..

source https://www.smartinsights.com/ecommerce/ecommerce-strategy/barriers-to-mobile-conversion/