What the entertainment media landscape will look like after Disney buys Fox

Chart of the Day: How will Disney buying Fox assets effects their entertainment media? In the coming months expect to see one the biggest entertainment merger in the history of...entertainment. Walt Disney Studios Inc (Buena Vista) is the powerhouse of …..

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source https://www.smartinsights.com/ecommerce/merchandising/what-the-entertainment-media-landscape-will-look-like-after-disney-buys-fox/

ROI from content possible far quicker than content marketers tell you

These are the exact steps I took to see ROI in 3 weeks, not 18 months Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on …..

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source https://www.smartinsights.com/content-management/content-marketing-strategy/roi-from-content-possible-far-quicker-than-content-marketers-tell-you/

What is Programmatic Marketing?

Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent …..

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source https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/

How Artificial Intelligence Marketing Works, and How B2C Brands Use it for 1-to-1 Interactions

AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a …..

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source https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/how-artificial-intelligence-marketing-works-and-how-b2c-brands-use-it-for-1-to-1-interactions/

Is your website ready for the affiliate traffic that’s coming?

Optimizing your website and landing page for higher conversion rates If you’ve been on the right side of the affiliate marketing trend for the last few years, then you should be seeing positive results for your efforts. You’ve got a …..

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source https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-strategy/is-your-website-ready-for-the-affiliate-traffic-thats-coming/

Learn how to use spreadsheets for marketing planning and management

Spreadsheets are an essential tool for marketing from advanced calculations for budget forecasts to reviewing marketing KPIs Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and …..

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source https://www.smartinsights.com/goal-setting-evaluation/performance-management/learn-how-to-use-spreadsheets-for-marketing-planning-and-management/

What are the skills of the Perfect SEO Manager?

The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different …..

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source https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/whats-the-digital-marketing-skill-set-for-an-seo-manager/