Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They …..
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The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone …..
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Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can …..
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Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. I myself have what could be …..
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How to boost traffic to your website in the short term, and keep your SEO high going forward. Search engine optimization (SEO) is a vital and ongoing consideration for any website owner. It doesn’t matter if your website is a …..
The post SEO and E-commerce: 5 Traffic Boosting Tips That Actually Work appeared first on Smart Insights.
Chart of the Day: Why people aren't reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come …..
The post Want people to read your newsletters? Work on your subject line appeared first on Smart Insights.
Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO …..
The post How UX design affects your user metrics and SEO rankings appeared first on Smart Insights.
