Friday, 29 March 2019

Instagram’s video trackbar and Facebook banning white nationalism – New roundup

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..

The post Instagram’s video trackbar and Facebook banning white nationalism – New roundup appeared first on Smart Insights.



source https://www.smartinsights.com/social-media-marketing/news-roundup-29th-march-2019/

Writing a brilliant design brief

How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..

The post Writing a brilliant design brief appeared first on Smart Insights.



source https://www.smartinsights.com/content-management/writing-brilliant-design-brief/

Thursday, 28 March 2019

5 common SEO mistakes you need to fix [Infographic]

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..

The post 5 common SEO mistakes you need to fix [Infographic] appeared first on Smart Insights.



source https://www.smartinsights.com/search-engine-optimisation-seo/5-common-seo-mistakes-you-need-to-fix-infographic/

9 key insight categories in the client discovery process

Using different insights tools to build understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process …..

The post 9 key insight categories in the client discovery process appeared first on Smart Insights.



source https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/

Plug revenue leaks with these 3 CX analysis techniques

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.



source https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/

Wednesday, 27 March 2019

Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..

The post Building a content marketing editorial meeting appeared first on Smart Insights.



source https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/

How to practice discomfort and initiate the next era of your agency

The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..

The post How to practice discomfort and initiate the next era of your agency appeared first on Smart Insights.



source https://www.smartinsights.com/agency-marketing/how-to-practice-discomfort-agency/