James Gould's Blog

Wednesday, 24 April 2019

4 types of evergreen content that you need to start creating for your business

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With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes o...
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Creating story-driven marketing messages: Interview with Bart Visser

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"Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ...
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Tuesday, 23 April 2019

Product reviews have big impact on shopping behaviour

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Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want...

How to optimize your Google Ads conversion journey

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Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes...

Common video marketing mistakes to avoid

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Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both s...
Monday, 22 April 2019

Fortify an e-commerce business against potential cyber threats

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Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from mor...
Friday, 19 April 2019

How to use traffic analytics for more hyper-targeted campaigns

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When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effecti...
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