Chart of the day: Advertising trends help plan your advertising and there is always the burning question of how much Facebook advertising costs.
Facebook advertising cost per click (CPC) is highest in Australia, Norway and Japan, where as Taiwan, Portugal and South Africa were found to be cheapest for CPC ads, whilst cost per "like" was found to be highest in Germany at $0.58 per like and cheapest in Mexico at $0.03 per like.
- The study also found that cost per app install was highest in the United States at $2.74 followed by Japan at $2.70 and cheapest in Vietnam at $0.38.
- Cost per like was found to be most expensive at 18:00, possibly when Facebook is the busiest.
- Younger users were also found to be cheaper to target and females are more expensive.
Notably Instagram was found to be more expensive than Facebook advertising.
- Source: Buffer Social and Adespresso
- Sample: Adespresso analysed over $100 million of ad revenue in Q3 2016
- Recommended resource: Our Definitive Facebook Ads Guide is your social media marketing companion
source http://www.smartinsights.com/social-media-marketing/facebook-marketing/much-facebook-advertising-cost/
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