What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..
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Marketing can suffer from a lack of flow, especially when it's interruptive in nature, but the results are impressive when the two concepts come together As a self-confessed app junkie who automates everything possible, it’s safe to say I’m a …..
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Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number …..
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If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days Not to imply that anyone has truly reinvented …..
The post 6 Ways to Leverage Social Media Beyond Prospecting appeared first on Smart Insights.
Deciding on analogue vs digital is a crucial step in the ABM process Although it’s a key phrase on the lips of many a Martech professional in Silicon Valley these days, account-based marketing (ABM) hasn’t always been about technology. In …..
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Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of …..
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Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in …..
The post Global social media research summary 2018 appeared first on Smart Insights.
80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not? Holistic Marketing recently analysed 80 retailers signup processes and what amazed me the most …..
The post Are retailers making the most of their welcome emails? appeared first on Smart Insights.
Key steps and best practices to win with Amazon - digital advertising In the previous post in this series (key steps and best practises to win with Amazon - Ecommerce) we looked at the exponential growth of Amazon and the …..
The post Winning with Amazon pt.2 – Digital Advertising appeared first on Smart Insights.
Chart of the day: On Wednesday and Thursday last week, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack - and now new research has found that most think their marketing technology …..
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Are you following these simple long-tail keyword research steps to improve your SEO? Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce …..
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Is your site mobile friendly? Find out how you can prepare for Google's mobile-first indexing It should come as no surprise Google is working toward indexing web pages primarily based on the mobile output of web pages versus desktop versions …..
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I bet I can guess your password Let’s start with a really big number. 9 billion Is that big enough for you? Well, that is the approximate number of data records lost or stolen since 2013 according to the breachlevelindex. …..
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Chart of the Day: Social network popularity based on share of social media minutes You will have noticed that Facebook isn't getting the best press at the moment with the latest lack of data privacy revelations... This is on top of …..
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Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We've been hearing many conflicting stories about how well EU marketers are preparing to handle all …..
The post Are your forms ready for GDPR? Benchmark yourself here appeared first on Smart Insights.
Audit your digital media effectiveness for better campaigns It's an important step in creating your digital marketing strategy and it's always important to review the effectiveness of your digital media channels. Every time you're updating your digital marketing plan, it's …..
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Don't fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà ! Like magic, you find …..
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If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company's …..
The post What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science appeared first on Smart Insights.
Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to …..
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Sales prospecting has always been a time-consuming and often frustrating task for salespeople – from finding the right prospects for your business to finding their contact information and reaching out to them However, with the right tools to help, these …..
The post How to generate more sales prospects with these tips and tools appeared first on Smart Insights.
Optimize your site to increase your email lists and generate more leads Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike. Heck, it actually …..
The post How to Optimize Your Site to Collect the Most Email Addresses appeared first on Smart Insights.
Data isn’t the sole property of a data analyst; content marketers should be using it to build a strong, results-focused content strategy targeted to buyer personas When we say the word “data”, you might think it’s a bunch of information …..
The post 4 ways to create a data-driven content marketing strategy appeared first on Smart Insights.
A VIP web experience for your VIP prospects It’s the first sign of light after what could be months of hard slog on your ABM (account-based marketing) campaign. You generate your first lead from one of the accounts on your …..
The post ABM: How to use website personalisation to engage your accounts appeared first on Smart Insights.
Part 1 of 2: How ecommerce can win with Amazon Amazon is by far one of the biggest and well-known brands in the world and one of the top five largest companies in the world by market capitalization. The business …..
The post Key steps and best practices to win with Amazon | Part 1. Ecommerce appeared first on Smart Insights.
Chart of the day: social media apps are the most used apps According to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps …..
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Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we're always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we're drawn to Lusha, a new …..
The post A new tool to improve outreach and enrich leads and contacts appeared first on Smart Insights.
Social Media Monitoring offers opportunities for a more strategic approach Do you want to get more out of Social Media? Or Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or …..
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If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll …..
The post Increase Ecommerce Revenues With Instagram Sales Funnels appeared first on Smart Insights.
Chart of the Day: A comparison benchmark of add-to-basket rates with conversion rates? Do you call it add-to-cart or add-to-basket? It depends where you are based - cart is most common in the United States, basket is more common in the …..
The post What are typical average add-to-cart conversion rates? appeared first on Smart Insights.
When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money One of the …..
The post How to Use Ecommerce Analytics for Better Conversions appeared first on Smart Insights.
Shockingly, 94% of respondents aren't ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer's mind. The change in regulations will affect the way companies can retrieve, use and store …..
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Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted …..
The post Is your company going to be GDPR compliant? appeared first on Smart Insights.
How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back in 2005 and proved popular with users in creative careers. How have Dealhack marketed themselves? Through market research and competitor analysis, the company positions itself as the …..
The post Using Digital Marketing to improve your ecommerce visibility [Case Study] appeared first on Smart Insights.
In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social …..
The post How Segmentation Can Boost Your Social Ad Campaign appeared first on Smart Insights.
ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..
The post Snapchat introduces a new Insights and Analytics tool appeared first on Smart Insights.
Don't leave account growth to chance, there's a better approach We're launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where …..
The post Account handlers are the key to your account growth ambitions appeared first on Smart Insights.
Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same …..
The post 5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails appeared first on Smart Insights.
With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. …..
The post Will Coca-Cola become Japan’s tipple of choice? appeared first on Smart Insights.
Choosing the right tools and metrics for ABM success GIVE ME DATA! Much like every other area of marketing nowadays, there’s a decent amount of number crunching involved in an account-based marketing (ABM) campaign. Throughout the whole process, you’re going …..
The post ABM: Analysis, Measurement and Reporting appeared first on Smart Insights.
US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different …..
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Chart of the day: Students don't think marketing offers the best career opportunities Marketing has an image problem, we could struggle to hire the best talent if we don't position the industry better. According to a survey by Marketing Week …..
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Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it …..
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Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing …..
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Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). …..
The post 8 practical tips to reduce SaaS customer churn appeared first on Smart Insights.
Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it's important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital …..
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Learn how to use and transform data into actionable insights to improve your conversions for ecommerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..
The post How to find hidden gems in Google Analytics for ecommerce appeared first on Smart Insights.
Messenger apps have a bigger audience than social networks. Here is how to reach them. Messenger apps are big. The top four messaging apps - Facebook Messenger, WhatsApp, WeChat, and Viber - now claim nearly three billion monthly active users …..
The post How to use Facebook Messenger as an advertising platform appeared first on Smart Insights.
A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for …..
The post You Don’t Need a Video for your Website – You Need Video Content for your Brand appeared first on Smart Insights.
The four steps of personalization, and why you should care in the first place Consumers decide very fast - in a matter of seconds - whether they like your email campaign. Provide something relevant, and you have a happy customer. …..
The post Email marketing’s holy grail – person-first personalization at scale appeared first on Smart Insights.
Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of …..
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How to reach out and impress potential influencers for your brand People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of …..
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Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report - detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..
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All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its 'grouped' peer. This is hardly a …..
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How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..
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Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..
The post How link retargeting technology is making waves in 2018 appeared first on Smart Insights.
Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..
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The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
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