It's true: email deliverability best practice is not the most exciting topic, but it's a necessary evil Ignore it and, by the time you've run into problems, it will take a very long time to fix. Pay attention to it and you'll …..
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A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..
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Chart of the day: Which objectives should be in your digital marketing plans? "Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, who shared the Japanese approach to business planning with its …..
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Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how …..
The post The 4 data metrics your marketing team needs to track for better conversions appeared first on Smart Insights.
The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers' attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google's constant …..
The post What LMS Marketing can teach you about promoting a new industry appeared first on Smart Insights.
Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but …..
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Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be …..
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Your marketing's most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..
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With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I'm always on the lookout for new ways of conducting research with users and customers and one study …..
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As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you …..
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Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not …..
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Create a co-ordinated 'always-on' contact strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far easier …..
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Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the …..
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Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
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6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on …..
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Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook …..
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Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I'm reviewing a different type of Chart today since while reviewing Google's Demo Account while working on some new learning materials for our …..
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Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan? Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link …..
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The rise in voice search has already stolen the marketing tech headlines for 2018 but will this year see this much talked about tactic take centre stage as to how organizations adapt their propositions to cater for voice optimization? If …..
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Which KPIs will help retailers optimise their mobile apps? Well, you've finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and …..
The post KPIs for apps – optimise your Mcommerce Apps and Mobile UX appeared first on Smart Insights.
Create a perfect landing page that converts viewers into customers Those in the online business may be aware of the benefits of a well-designed landing page. As a goal conversion tactic, a landing page is an effective marketing tool that …..
The post The Anatomy Of A (Perfect) Landing Page [Infographic] appeared first on Smart Insights.
Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..
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The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good …..
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A three-step approach to check for paid search campaign mistakes In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never …..
The post Why isn’t your PPC campaign converting? appeared first on Smart Insights.
Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to …..
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Web forms are a crucial communication channel between your organization and your audience - so making sure they deliver a first-class User Experience (UX) is imperative. Turning a one-way flow of information into a two-way dialogue with your users, web …..
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Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average …..
The post 11.1% of budget is spent on marketing, how does your business compare? appeared first on Smart Insights.
The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters …..
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Three ways that marketers can benefit from working with Spotify When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has …..
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Have you tried using webinars yet? What tools are you using to host and promote your webinars? Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me …..
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Chart of the Day: How much budget is being allocated to ABM? This week, I thought I'd take a look at the popularity of ABM since we have been getting a lot of interest in our recent series of articles on …..
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6 types of user experience and online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site …..
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Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and make informed …..
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Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..
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4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for …..
The post Multinational Marketing: How to Take Your Agency Across the Pond appeared first on Smart Insights.
Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented …..
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Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework …..
The post How split testing increased a sales funnel conversion rate by 41% [case study] appeared first on Smart Insights.
10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall …..
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Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..
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Chart of the Day: 2 in 3 ad-blockers worry about how companies use their personal data Data, and database marketing, allows to deliver targeted, personalized and relevant advertisements and communications in real-time dependant on where the user is in the …..
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Selecting the best revenue options for Internet startups I'm often contacted by site owners with an idea for a new site who are trying to work out how much revenue they'll be able to raise depending on the number of …..
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10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify …..
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Chart of the day: Netflix is the best performing brand in terms of highest average number of comments from users on their posts and highest on post shares Scandal or no scandal Facebook is still hugely important to brands and customers, …..
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Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don't always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains …..
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Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle It's a general marketing myth that without PR (positive or negative) consumers won't know who …..
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An easy, visual guide to help you implement AMP for ecommerce to increase conversions E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. …..
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Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel retailers need to deliver customer experiences that that integrate across …..
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I'm sorry to break it to you, but building personas probably take twice as long as you think it will. Now's the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes to …..
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Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, …..
The post Persuasion Marketing: How to Create Personas to Better Engage Your Audience appeared first on Smart Insights.
Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not …..
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The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man's ability to listen lovingly and respectfully to a woman's …..
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How does social media compare to other channels for B2B Marketing? Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can …..
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Marketing is the lifeblood of business. After all, your product or service won’t promote itself! There are many ways to market your products to your target market. Brands will use anything from storytelling to price in order to attract new …..
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Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, …..
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Conversion rate optimization (CRO) has generated a lot of hype and it is seen as a silver bullet that will solve all the problems the ecommerce business has. The truth is there are two sides of the same coin. The …..
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The best digital marketing research, across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX - to help inform your 2018 marketing strategy Because the state of digital marketing is always evolving, it is important …..
The post 100+ must-see digital marketing research statistics for 2018 appeared first on Smart Insights.
Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps …..
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Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by …..
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Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most …..
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The way forward for AI and retail is Visual Search Machine learning is taking online search to new levels, and it’s not just voice search that’s on the rise. While many have been focused on the marketing potential of capturing …..
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Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..
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The best tools for understanding your online customers, competitors and campaign effectiveness? I find that when running training courses, the tools I recommend to help marketers are always popular, especially the free tools... On courses, I'm oftenasked for a list …..
The post 10 free online marketing tools that every “hands-on” marketer should use appeared first on Smart Insights.
How old are the top ranking pages and what does this mean for your business? One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this …..
The post How long does it take to rank in Google? [infographic] appeared first on Smart Insights.
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough …..
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Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. …..
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