Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it …..
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Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative …..
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6 months on from the GDPR deadline… have you started to prioritize retention? For many marketers, 2018 will be remembered as the year of the GDPR. Despite the long lead up time, plenty of businesses found themselves scrambling to get …..
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Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace …..
The post The complex digital advertising ecosystem explained appeared first on Smart Insights.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a …..
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How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of …..
The post Why mobile should make every business more customer-centric appeared first on Smart Insights.
62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so …..
The post How to leverage personalization for effective email marketing [Infographic] appeared first on Smart Insights.
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..
The post Enhancing email marketing performance with artificial intelligence appeared first on Smart Insights.
A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to …..
The post How to audit your agency content to drive new business in 2019 appeared first on Smart Insights.
Three ideas to help plan your digital marketing in 2019 With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions: …..
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As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has …..
The post How companies are expanding into different markets globally appeared first on Smart Insights.
How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking budget or ROI per channel it's hard …..
The post 8 easy to use annual marketing plan and budgeting templates appeared first on Smart Insights.
Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..
The post How to use UTM tracking links on social media to boost your results appeared first on Smart Insights.
Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came …..
The post Why B2B businesses need to personalize their websites appeared first on Smart Insights.
Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, …..
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If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...
The post 10 reasons you need a digital marketing strategy in 2019 appeared first on Smart Insights.
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust One of the biggest news stories …..
The post Google questioned by Congress and a ban on gender tropes in advertising – News roundup appeared first on Smart Insights.
While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand Word of mouth marketing has always been hailed by marketing …..
The post How to promote your business more effectively with word of mouth marketing appeared first on Smart Insights.
We've taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging …..
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Small business marketers need to sit up and pay attention to the latest mobile design options Technology has revolutionized communication and changed the face of doing business in modern times. Computers, Tablets, and Smartphone which were initially used to surf …..
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Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months? Haven’t we all. But before we …..
The post How SMEs and new businesses can conquer search in 2019 appeared first on Smart Insights.
From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you …..
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Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend …..
The post How to build trust at every stage of the customer journey appeared first on Smart Insights.
Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. …..
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Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..
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Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you're creating content from scratch or refurbishing existing content, your goal should be to …..
The post Why your content is being ignored and how to fix it appeared first on Smart Insights.
Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..
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We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored Have you ever spent time and effort on optimizing a website only to see all that …..
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Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results Video use in marketing has increased during 2018, with 83% of marketers saying it is becoming more …..
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Instagram is largely dubbed as the best platform for influencer marketing campaigns If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the …..
The post Five reasons why you should choose Instagram for your next influencer marketing campaign appeared first on Smart Insights.
O2 experienced a major network issue, the UK government has published a selection of Facebook's internal documents and Iceland's banned Christmas advert has been named 'most powerful' of the festive offerings While the news has been fairly slow this week in …..
The post A data outage, Facebook in more hot water and Iceland’s ad – News roundup appeared first on Smart Insights.
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..
The post The exodus from desktop to mobile: Why it matters and what to do about it appeared first on Smart Insights.
CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over …..
The post Conversion rate optimization: Marketing’s most underused weapon appeared first on Smart Insights.
New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..
The post The success factors for content marketing in 2019 appeared first on Smart Insights.
The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..
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Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how …..
The post How social listening can raise your sales appeared first on Smart Insights.
Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand The relentless growth in the sector of digital marketing and business in …..
The post What can e-commerce web architects learn from Google’s 2018 projects? appeared first on Smart Insights.
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..
The post Why subscribers ignore you (but don’t unsubscribe) appeared first on Smart Insights.
There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting …..
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Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..
The post How to repurpose your content: A short guide appeared first on Smart Insights.
Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google …..
The post Optimizing your e-commerce site for voice search appeared first on Smart Insights.
Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users Did you know that by 2020 mobile apps are projected to …..
The post 8 common mobile app development mistakes to avoid appeared first on Smart Insights.
Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It's rare for B2B …..
The post B2B mobile buyer behaviour research appeared first on Smart Insights.
Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations …..
The post Customers expect brand responses on social within 30 minutes appeared first on Smart Insights.
Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends …..
The post Black Friday Index 2018: What were the key trends? appeared first on Smart Insights.
Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..
The post Mobile marketing trends 2019 appeared first on Smart Insights.
Disney is moving it's digital brands to Google Ads, Facebook is testing 'Today In', Uber receives data breach fine, Australia's SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some …..
The post Disney and Google ads, Facebook’s ‘Today In’ and junk food ads ban – News roundup appeared first on Smart Insights.
Learn how you can use the Product Life-cycle model to project changes in the perception and use of your products The Product Life-cycle (PLC) describes the stages of a product from launch to being discontinued. It is a strategy tool …..
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Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..
The post Six costly mistakes marketers make with social media without realizing appeared first on Smart Insights.
Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from …..
The post How do brands track the ROI of influencer marketing? [Infographic] appeared first on Smart Insights.
Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..
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In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one …..
The post Digital Marketing Trends for Realtors 2019 appeared first on Smart Insights.
What exactly are shoppable posts and how to get your product into the "explore" section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..
The post Instagram shoppable features: A how-to guide to boost your e-commerce sales appeared first on Smart Insights.
If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label Industry leaders like to lob around the term "premium" when describing content, but the definition of …..
The post Premium or not? How to spot the content consumers will covet appeared first on Smart Insights.
How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..
The post What can B2B marketers learn from behavioural economics? appeared first on Smart Insights.
Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones Q2 of this year saw the percentage of digital videos viewed on a mobile …..
The post Mobile made up 62% of digital video views in Q2 appeared first on Smart Insights.
Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with …..
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Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the …..
The post Your Marketing strategy depends on your clients’ opinions appeared first on Smart Insights.
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in …..
The post Global social media research summary 2018 appeared first on Smart Insights.
Digital marketing trends 2019: The Martech landscape in the coming year When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we …..
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Amazon's recent data breach, Taco Bell's fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, …..
The post A data breach, viral campaign and social media shopping – News roundup appeared first on Smart Insights.
Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows …..
The post Are vertical videos the future of your video marketing? [Infographic] appeared first on Smart Insights.
Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..
The post Is customer acquisition worthwhile on Black Friday? appeared first on Smart Insights.
How do Millennials spend their money? When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. …..
The post Millennial consumer trends 2018 appeared first on Smart Insights.
Make a living doing what you love, or at least get paid to do what you would be doing anyway Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs …..
The post 4 Hobbies That You Can Turn Into a Legitimate Business appeared first on Smart Insights.
Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..
The post 8 business-critical digital marketing trends for 2019 appeared first on Smart Insights.
Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..
The post How to find and create amazing social media graphics appeared first on Smart Insights.
Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a …..
The post The role you play in your own content (You’re not the star of the show) appeared first on Smart Insights.
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you …..
The post Fortune favours the brave: What can we learn from these 4 successful brand trademarks appeared first on Smart Insights.
An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..
The post 5 ways to utilize chatbots for a better customer experience appeared first on Smart Insights.
Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they …..
The post Digital-first cash back is most popular customer loyalty scheme appeared first on Smart Insights.
Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, …..
The post Build social proof into your e-commerce website appeared first on Smart Insights.
Present with confidence and clarity, no matter your audience Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be …..
The post The power of strategic storytelling appeared first on Smart Insights.
Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..
The post Campaign of the Week: The magic of Disney’s marketing strategy appeared first on Smart Insights.
Essential CRO and SEO advice for small new e-commerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce …..
The post How to Manage Your Product Page Optimization for Maximum Conversion Rates appeared first on Smart Insights.
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..
The post Swap keywords for topics to start smashing up the SERPs appeared first on Smart Insights.
Facebook's new smart speaker, LinkedIn's re-built Pages, Twitter cracking down on "suspicious" follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next …..
The post Social media changes and increased digital ad spend – News roundup appeared first on Smart Insights.
With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..
The post How to use mobile apps to grow your startup appeared first on Smart Insights.
Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers - to generate awareness and …..
The post Nearly half of content is created to generate awareness/interest appeared first on Smart Insights.
One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how …..
The post Updated guide to Facebook advertising placements [Infographic] appeared first on Smart Insights.
To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based …..
The post Dashboard design best practices to streamline operational reporting appeared first on Smart Insights.
Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Forces is an analytical model that helps marketers and business managers look at the …..
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This article covers 50 actionable methods you can implement to get quality backlinks to your site Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish …..
The post 50 actionable ways to build links to your e-commerce store appeared first on Smart Insights.
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in …..
The post Key principles to use rich media in emails appeared first on Smart Insights.
Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..
The post What will local SEO look like in 2020? appeared first on Smart Insights.
Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..
The post Add customer experience metrics to your marketing scorecard appeared first on Smart Insights.
Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect How do you create a sales strategy that works? How do you build a sales team that closes …..
The post Why you need sales enablement to improve your sales appeared first on Smart Insights.
Make sure you avoid these costly e-commerce mistakes at all costs There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, …..
The post 7 little mistakes that will cost your e-commerce business dearly appeared first on Smart Insights.
There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of …..
The post 5 statistics to inform your social media strategy appeared first on Smart Insights.
This A/B test delivered 122% more email addresses, worth £10 million. You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant …..
The post Is this common mistake affecting your GDPR opt-in rate? appeared first on Smart Insights.
Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager As well as numerous Christmas campaigns launching over the last week, there have been changes …..
The post Online personalized pricing probe, Instagram promoted Stories & more news appeared first on Smart Insights.
Chart of the Day: Snapchat and Instagram dominate teens' favourite social media platform Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat …..
The post Instagram popularity picking up among US teens appeared first on Smart Insights.
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
The post 9 powerful multichannel marketing tips for e-commerce brands appeared first on Smart Insights.
How to know if you should be selling on Amazon, or if a third-party seller would suit you better For businesses wishing to reach a wider market with their products, selling online can seem intimidating. Selling with an established company …..
The post Should you be selling on Amazon? appeared first on Smart Insights.
MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your …..
The post Unifying multitouch attribution and marketing mix modelling appeared first on Smart Insights.
A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management …..
The post Brand management software: Why your business needs it appeared first on Smart Insights.
How do you know who isn't converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the …..
The post How to uncover & market to the companies browsing your site appeared first on Smart Insights.
To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. …..
The post How addressable TV will transform the TV advertising industry appeared first on Smart Insights.
The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales. It …..
The post The troubles of online conversion appeared first on Smart Insights.
Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services …..
The post 5 ways to use user-generated content in marketing appeared first on Smart Insights.
You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to …..
The post Use ‘concierge selling’ to raise your e-commerce revenues appeared first on Smart Insights.
What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..
The post Consumer search behaviour research appeared first on Smart Insights.
How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. …..
The post Understanding Google’s evolving SERPs in 2018 and beyond appeared first on Smart Insights.
Five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning and ultimately delivering a digital campaign is an exhausting, challenging yet fun and extremely rewarding process, especially once the campaign goes live and you can …..
The post Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness appeared first on Smart Insights.
Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining …..
The post The key characteristics of an effective Go-to-Market plan appeared first on Smart Insights.
It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive …..
The post Campaign of the Week: The most interesting ad campaign in the world appeared first on Smart Insights.
4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with …..
The post How Digital Marketing can contribute to an SME’s growth trajectory appeared first on Smart Insights.
Marketing and digital news roundup: 6 big stories from this week There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital. From lighter news like Perrier adding a Snapchat filter that mirrored Kanye …..
The post Google sees mass walkout, Zuckerberg called on to answer fake news questions appeared first on Smart Insights.
Chart of the Day: Facebook still used for group events - Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..
The post How Gen Z use different social media platforms appeared first on Smart Insights.
Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains …..
The post Fundamentals of building and earning backlinks for SEO appeared first on Smart Insights.
Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written …..
The post What Is The Ideal Content Length? How It Affects SEO [Infographic] appeared first on Smart Insights.
How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..
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Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..
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How to get better results from your online content marketing strategy Building a profitable and successful company is no easy task. Even with a great idea/product, incredible staff to bring it to fruition, and all the drive in the world, …..
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Reaching the first page isn’t enough anymore, you need to place your business in the #1 position Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you …..
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Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content …..
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Mobile experiences are now the norm Smartphones are everywhere, and they’ve grabbed our attention. Maybe even too much! Based on seeing my teenagers’ faces almost constantly buried in their screens, I’m sure mobile website usage will ramp-up much further in …..
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SMEs need to choose a CRM that is easy to use and will grow with their business - without additional costs A good customer relationship management system is vital. Whether you're a large enterprise with multiple products, integrated marketing and sales …..
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Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..
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