With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..
The post 4 types of evergreen content that you need to start creating for your business appeared first on Smart Insights.
"Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..
The post Creating story-driven marketing messages: Interview with Bart Visser appeared first on Smart Insights.
Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing …..
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Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. …..
The post How to optimize your Google Ads conversion journey appeared first on Smart Insights.
Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because …..
The post Common video marketing mistakes to avoid appeared first on Smart Insights.
Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..
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When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..
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Knowing where to search for prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market In 2019, it may seem the …..
The post How to get new SEO clients appeared first on Smart Insights.
UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..
The post Stricter UK social media rules and Twitter abusive content – News roundup appeared first on Smart Insights.
Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..
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AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..
The post Why AI has a growing influence on e-commerce [Infographic] appeared first on Smart Insights.
A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..
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It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..
The post Limited paid social budget? How to pick one platform appeared first on Smart Insights.
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..
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These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the …..
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PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere …..
The post How to leverage cold outreach to get more PR mentions appeared first on Smart Insights.
87% of marketers state that AI & machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..
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Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% …..
The post Converting customers is main content goal for B2B marketers appeared first on Smart Insights.
What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has …..
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Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But …..
The post Why choosing the right influencers for your travel campaign is vital appeared first on Smart Insights.
How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
The post Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign appeared first on Smart Insights.
Instagram to stop recommending 'borderline' content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK's favourite brand …..
The post New algorithms and rules seek to address harmful online content – News roundup appeared first on Smart Insights.
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and …..
The post 4 ways to use videos to dominate the competition appeared first on Smart Insights.
Creativity and resourcefulness may be the best weapons you can use when it comes to lead generation Lead generation is a crucial marketing activity as it signals the start of what could be a fruitful relationship with future customers. Unfortunately, …..
The post A complete guide to using infographics for lead generation [Infographic] appeared first on Smart Insights.
SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its …..
The post Five top tips for integrating SEO into a web design and build project appeared first on Smart Insights.
Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, …..
The post Know your audience: The power of human-centered content appeared first on Smart Insights.
Is your business equipped to offer customers personalized experiences across multiple channels? In the era of instant communications and instant gratification, relationships between businesses and customers are changing. Driven by customers’ need for personalized and seamless interactions, brands are constantly …..
The post Why video calling is essential for your multichannel customer service strategy appeared first on Smart Insights.
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than …..
The post Push notifications for user re-engagement: 8 dos and don’ts appeared first on Smart Insights.
Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the …..
The post How to write evergreen blog content that will rank on Google appeared first on Smart Insights.
Sharing content early or deleted pages still indexing can affect your site rankings. Here's how to remove your content from Google Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when …..
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How to plan, market and execute an event around communication Communication is at the heart of everything we do, enabling us to form relationships, carry out work and achieve our goals. It is also at the heart of successful event …..
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"There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer" Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..
The post The importance of personalized experiences: Interview with Michal Szaniecki appeared first on Smart Insights.
Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads …..
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A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign "Great projects start with a great brief. This isn’t one." "Garbage in, …..
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A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
The post How to create a compelling mobile app for your business appeared first on Smart Insights.
Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you're employable …..
The post How many skills do you need to keep your job in digital marketing? appeared first on Smart Insights.
Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore …..
The post Singapore’s ‘fake news’ law and Zuckerberg calls for internet rules update – News roundup appeared first on Smart Insights.
Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are …..
The post 5 ways e-commerce brands can leverage the growing demand for visual search appeared first on Smart Insights.
A brand is the face of a business, it's what the public sees when they look at your company and it's incredibly important When it comes to understanding how to effectively market a business, it can be helpful to get …..
The post The basics of branding [Infographic] appeared first on Smart Insights.
Small businesses can save time and get better results with these handy Twitter marketing apps Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage …..
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Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, …..
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Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to …..
The post How to gauge if your influencer is truly influential appeared first on Smart Insights.
A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation …..
The post Get your data structure in shape for your next step in customer segmentation appeared first on Smart Insights.
The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there This is the third part of this step-by-step guide taking you through …..
The post A step-by-step guide for launching a website for non-techies [Part 3] appeared first on Smart Insights.
There’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say …..
The post Why link detoxing is just as important as link building appeared first on Smart Insights.
When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces …..
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Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I …..
The post A step-by-step guide for launching a website for non-techies [Part 2] appeared first on Smart Insights.
Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when …..
The post 50% of B2B buyers don’t have defined needs when making a purchase appeared first on Smart Insights.
Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..
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In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners Website building has already become a real must-have for any business. Just take a closer look …..
The post A step-by-step guide for launching a website for non-techies [Part 1] appeared first on Smart Insights.
Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..
The post Instagram’s video trackbar and Facebook banning white nationalism – New roundup appeared first on Smart Insights.
How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..
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As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..
The post 5 common SEO mistakes you need to fix [Infographic] appeared first on Smart Insights.
Using different insights tools to build understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process …..
The post 9 key insight categories in the client discovery process appeared first on Smart Insights.
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
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Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..
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The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..
The post How to practice discomfort and initiate the next era of your agency appeared first on Smart Insights.
The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why …..
The post 3 digital marketing strategies to help promote your medical practice appeared first on Smart Insights.
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..
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Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren't taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the …..
The post Is a digital marketing strategy essential? appeared first on Smart Insights.
Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact …..
The post The growth of AI in financial services appeared first on Smart Insights.
Chart of the Week: 39% of marketers believe that optimizing the customer experience is the biggest opportunity for businesses in 2019 The importance of good customer experience is hard to deny. Offering good CX helps to increase traffic and conversions, …..
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Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60 percent of B2B marketers currently use them. The …..
The post Elevate the buyer persona and embrace the radical buyer appeared first on Smart Insights.
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and …..
The post How to make a compelling offer your customers just can’t turn down appeared first on Smart Insights.
Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of …..
The post Start with Why: Creating a value proposition with the Golden Circle model appeared first on Smart Insights.
Google's latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram's in-app checkout launches in the US and LinkedIn's new advertising features Read more about some of …..
The post Google’s new fine, Facebook faces NZ shooting videos backlash – News roundup appeared first on Smart Insights.
Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..
The post How to write great research questions appeared first on Smart Insights.
Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..
The post Written content vs infographic: Which is best for CRO? appeared first on Smart Insights.
What exactly are shoppable posts and how to get your product into the "explore" section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..
The post Instagram shoppable features: A how-to guide to boost your e-commerce sales appeared first on Smart Insights.
Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players …..
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If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..
The post How brand marketing can increase your candidate attraction efforts appeared first on Smart Insights.
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..
The post An attempt to build a formula for creating a viral blog post appeared first on Smart Insights.
Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..
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A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..
The post Call to action: The how and where of CTAs appeared first on Smart Insights.
Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..
The post Understanding the impact of culture on marketing content appeared first on Smart Insights.
The financial services industry is just one that has embraced the possibilities and potential of video marketing Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater …..
The post Promoting your financial services with video marketing appeared first on Smart Insights.
Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer …..
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Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links Links are what makes the web...well, a web. It's the intrinsic …..
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Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..
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Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we …..
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Facebook's latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week …..
The post Facebook’s outage and Google removes 2.3bn ads – News roundup appeared first on Smart Insights.
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..
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How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..
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Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..
The post Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness appeared first on Smart Insights.
Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their …..
The post How agile marketers can take a page from DevOps teams appeared first on Smart Insights.
Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..
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When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..
The post How to actually build relationships with your customers appeared first on Smart Insights.
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in …..
The post Social commerce trends in 2019 appeared first on Smart Insights.
Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March 12th), meaning it has been changing how we connect with friends, family and businesses …..
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Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. …..
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Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..
The post Why Latent Semantic Indexing doesn’t influence your keyword research appeared first on Smart Insights.
Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names …..
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Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are …..
The post How building a social community can boost your conversion rate appeared first on Smart Insights.
Following the Gillette and Nike controversies, is it possible to showcase your brand's attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..
The post Do brands need to be controversial to be socially responsible? appeared first on Smart Insights.
What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and the use of data …..
The post How to structure an effective digital transformation plan appeared first on Smart Insights.
Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be "100% safe" for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week's news roundup sees concerns raised about privacy when 5G is rolled …..
The post Will 5G create privacy issues and Facebook disagrees with ACCC’s recommendations – News roundup appeared first on Smart Insights.
In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..
The post Most startups don’t need exact match social media handles appeared first on Smart Insights.
It isn't always easy to determine exactly why you've dropped in SERPs and have seen a traffic dive You might know the 'flush of victory' when your content eventually hits the first page of search results and attracts significant traffic. …..
The post How to deal with SERP and traffic drops appeared first on Smart Insights.
What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips. The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps …..
The post How to create awesome visual content for the finance sector appeared first on Smart Insights.
Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of …..
The post Consumers want more government support for the independent retailer [Infographic] appeared first on Smart Insights.
Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride …..
The post Why are cryptocurrencies so volatile? appeared first on Smart Insights.
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads "We don't need SEO. We use Adwords. It works better for us." I’ve heard this phrase countless times over in the e-commerce space, but …..
The post Build an intent-based SEO strategy for your e-commerce brand appeared first on Smart Insights.
Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations "Know your audience" is Marketing 101, so why do so many marketing leaders miss the …..
The post How to use culture to improve customer lifetime value appeared first on Smart Insights.
The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..
The post 3 ways to create more meaningful marketing content appeared first on Smart Insights.
‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy. People always prefer to choose a brand that keeps them happy and satisfied. …..
The post 5 ways to improve customer experience in 2019 appeared first on Smart Insights.
Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our …..
The post Increase your lead quality through story-based social posts appeared first on Smart Insights.
Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online Over a third of people have used or performed a visual search, according to …..
The post Third of consumers have used visual search appeared first on Smart Insights.
How to create a digital marketing plan using PR Smith's SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing …..
The post A SOSTAC® plan example appeared first on Smart Insights.
Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million …..
The post 4 essentials of an effective email localization campaign appeared first on Smart Insights.
YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..
The post YouTube de-monetizes anti-vax videos and Facebook announces new ad program – News roundup appeared first on Smart Insights.
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been …..
The post The secret to a stronger customer communication strategy? Customize it by generation appeared first on Smart Insights.
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
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Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..
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Every irrelevant email is a missed opportunity that costs you engagement and conversion Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..
The post Powerful formulas to maximize email engagement appeared first on Smart Insights.
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout …..
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Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..
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Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main …..
The post How to maximize your email marketing ROI in 2019 appeared first on Smart Insights.
Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs …..
The post Summary of Google’s top UX guidelines appeared first on Smart Insights.
What do you need to include in your WordPress SEO checklist? Why do so many people still use WordPress? WordPress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of …..
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Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes …..
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By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers How a business portrays itself is a vital factor in its success and, with the advent of …..
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Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to …..
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Metrics are your marketing scorecard, which is why you need to ensure you're tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re …..
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How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC …..
The post Campaign of the week: The Lost Experience appeared first on Smart Insights.
