How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most surefire ways to present your brand in a bad light is by being …..
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Research into customer expectation and behavior, quality and delivery method, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Sam Wright I'm Sam, 29 and have been in the industry for just over 3 years. I work …..
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Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed …..
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Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. …..
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Between 2015 and now, Google searches for "influencer marketing" have increased by more than 80% 2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps …..
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If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website …..
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Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security - how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..
The post Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away appeared first on Smart Insights.
Using The Ansoff Matrix to identify growth opportunities What is the Ansoff Matrix? This model is essential for strategic marketing planning where it can be applied to look at opportunities to grow revenue for a business through developing new products …..
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Chart of the Day: Number of Facebook interactions per post Mastering social media is an art that almost all of B2B and B2C companies need to learn. There is a tightrope of factors that are easy to fall off of …..
The post Are you posting more and seeing less reach on Facebook too? appeared first on Smart Insights.
Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up …..
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Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools …..
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Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many …..
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Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns …..
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View the best example influencer marketing campaigns Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s …..
The post How to use social influencers to promote your retail business appeared first on Smart Insights.
Using press releases to increase awareness and improve SEO Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. …..
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The brand marketing campaign that defined Nike Consumer brand marketing is easily one of the hardest challenges for a brand of any type. This needs to be effective and resonating for your potential customers to purchase from you. The sports …..
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As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..
The post #MarketingMinds: Interview with Newaz Chowdhury from Powerphrase appeared first on Smart Insights.
A list of digital hacks and tools for full-stack marketers On most Wednesdays here at Smart Insights, we have an internal training session aptly named white-board-Wednesdays. A couple of weeks ago, it was my turn to share something with the …..
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Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of …..
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How brands are bridging the gap between online and offline shopping experiences The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product …..
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What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has …..
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Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" One thing I have learned working for start-ups and big brands looking to build their …..
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Chart of the Day: Task that are likely to be taken by AI Artificial Intelligence is quickly becoming something set to take jobs in many industries such as finance, automotive, engineering and even medicine. Only recently has it started to …..
The post Which Market Research Tasks Are Likely to Be Taken Over by Artificial Intelligence? appeared first on Smart Insights.
14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to …..
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Real world examples of a range of platforms that help land & expand ‘Social’ is an absolute phenomenon. Apparently, if Facebook was a nation, it would have more people than China. Serious scale to say the least. In today’s world, …..
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We analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we analyze our clients’ email marketing and marketing automation data to see the biggest trends, …..
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Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with …..
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Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google's search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform …..
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US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different …..
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Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally, all site managers and owners want to …..
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Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. …..
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With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim …..
The post How to build long-lasting trust with your online customers for higher conversions appeared first on Smart Insights.
Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a …..
The post Campaign of the week: The longest running print ad marketing campaign in history appeared first on Smart Insights.
Is Google's AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google's Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google's "new products" and whether or not, …..
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Chart of the day: Technology adoption strategy for enterprise environments worldwide Digital Transformation was the hottest topic of 2017 in the tech world, and the 2017 IDG Role & Influence of the Technology Decision-Maker Survey showed that organizations were doing more …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Bunie Anyaegbunam Florence is a tech startup that helps freelance nurses find shifts through the use of a …..
The post #MarketingMinds: Interview with Bunie Anyaegbunam from FlorenceApp appeared first on Smart Insights.
Five killer marketing management team strategies that will improve your output Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition. If …..
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Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the system are the same now as they were 18 years …..
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Chart of the Day: A third of marketers report open rates of 10% or less Email marketing is an effective way for you to build brand awareness, communicate with your customers, and generate revenue. However, when your email address list …..
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Three successful marketers share their marketing career advice and lessons Often, it's later in our Marketing careers (and life in general!) that we look back and the dots connect. We asked the internet to share with us, their marketing career …..
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Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of …..
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The financial sector faces its own particular challenges when it comes to digital marketing and social media in particular It’s not exactly considered the sexiest of industries but social media is a necessity – it’s where your customers are so …..
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Chart of the Day: Apple's road to $1 trillion The silicon valley tech giant has been the marvel of product design and branding for the last 30 years. This has seen Apple become the first private company of any type …..
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Amazon's business strategy, revenue model and culture of metrics: a history I've used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
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What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type …..
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In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins) There are now …..
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How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of …..
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What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. …..
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Make sure you avoid these costly e-commere mistakes at all costs There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, …..
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Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers For some people, the concept of ‘personal branding’ …..
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Chart of the Day: Which resolutions of web browsers should you target when testing new website designs? If you have ten people in a room together, chances are high that most of them will have different device types that use …..
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Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever …..
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Is RedBull Stratos the best brand marketing campaign ever? When it comes to brand marketing campaigns, one of the greatest ever isn't even a campaign at all. RedBull once again raised the bar as we look back to 2012 to …..
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Chart of the Day: ‘Accurate and informative’ are most important aspects of online content Everyone is always asking ‘what does good content look like?’ Turns out, people don’t mind what it looks like, so long as it’s accurate. A survey …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Lee Wilson I head up the SEO department at the UK top 10 search and digital marketing agency …..
The post #MarketingMinds: Interview with Lee Wilson from Vertical Leap appeared first on Smart Insights.
A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..
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Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the …..
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What are the essential parts of a multichannel marketing plan template? Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our Quick Win – Create a Multi-Channel …..
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Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and …..
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Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..
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Don't make your customers wait for your site to load As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce …..
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Chart of the Day: Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and marketing. For a business to really resonate with their target …..
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Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software. If you’re a …..
The post Your Marketing Automation Getting the Job Done? Here Are a Few Tips to Measure Its Effectiveness appeared first on Smart Insights.
Create a strategic plan for getting the most out of your content marketing, including the best tools to use With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a …..
The post SME Marketing: Overcoming your pain points to create quality content appeared first on Smart Insights.
Defining the scope of digital marketing using the '5Ds of Digital' and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. …..
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Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In …..
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It’s official - too much time spent on social media is bad for your mental health Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on …..
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How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but …..
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What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them, timescales and the resources to be utilized, according to …..
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Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..
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How old are the top ranking pages and what does this mean for your business? One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this …..
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Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. I myself have what could be …..
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Chart of the Day: Having the right talent is the most important factor for organizational growth As marketing technology evolves and more of its tasks are automated, it is only natural for people to fear that the tech they use …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Erwan Derlyn First of all, thank you Nadine and the Smart Insights team for having me on Marketing …..
The post #MarketingMinds: Interview with Independent Digital Marketing Consultant Erwan Derlyn appeared first on Smart Insights.
If you're trying to market an agency, these 7 resources and our new 'Marketing your Agency' guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as …..
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SEO is an important part of a promotion for any business on the Internet In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from …..
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5- Step formula to help you optimise landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A …..
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Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..
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