Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe.
Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe.
- The UK leads mobile ad growth compared with the rest of Europe.
- There is year on year growth of around 53% for mobile advertising.
- Mobile advertising revenue globally has hit $83 billion which is over 60% increase.
- Mobile display advertising grew by 52.9% to €5.4 billion in Europe, mobile search was up 52.9% amounting to €5.5 billion.
- Serbia, Romania and Turkey have seen the biggest mobile display advertising growth year-on-year.
- Source: IAB Adex Benchmark 2016 - published June 2017
- Sample: Data provided by IHS Markit and ComScore
- Recommended resources: Paid Media Toolkit
source http://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/
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