Chart of the day: Only 25% of data is being used for real-time customer engagement
According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected. It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior and data collection.
Many businesses are yet to make a case for real-time marketing, saying they need to prove ROI before implementing. This is due to the lack of stakeholder buy-in.
What does this mean for marketers? By adjusting your marketing communications you can develop a more personal approach to reach your audience. Businesses that are putting themselves in a position to act in real time are more likely to meet their customer's demands.
- Source: SAS
- Sample Size: 350 heads of marketing
- Recommended Resources: Social Media Marketing Toolkit
source http://www.smartinsights.com/digital-marketing-strategy/real-time-customer-engagement-key/
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