Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we've finally solved them …..
source https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/the-mystery-of-data-discrepancies-finally-solved/
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