Tuesday 10 April 2018

Dave Chaffey on how to use personas for Digital Marketing

Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don't always completely understand. In this video, Dave Chaffey, our CEO and  author of Digital Marketing, explains …..

The post Dave Chaffey on how to use personas for Digital Marketing appeared first on Smart Insights.



source https://www.smartinsights.com/persuasion-marketing/marketing-personas/dave-chaffey-use-personas-digital-marketing/

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