Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came …..
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source https://www.smartinsights.com/ecommerce/web-personalisation/why-b2b-businesses-need-personalize-their-websites/
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