Monday, 21 January 2019

Why do your customers do what they do? Ask them, not the data!

How Coca-Cola could have foreseen the 'New Coke' crash It's 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..

The post Why do your customers do what they do? Ask them, not the data! appeared first on Smart Insights.



source https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/customers-ask-not-data/

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