With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. …..
The post Will Coca-Cola become Japan’s tipple of choice? appeared first on Smart Insights.
source https://www.smartinsights.com/online-brand-strategy/brand-positioning/will-coca-cola-become-japans-tipple-of-choice/
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