If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company's …..
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source https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/whats-between-your-two-bookends-a-marketers-guide-to-working-with-science/
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