“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..
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source https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-buyer-journey-and-content-preferences-2018/
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