Confronting the Dark Side of Strategy

For marketers, there’s never been a more important moment to reconcile ethics and strategy If you want a room of nerdy marketers to bicker and disagree, ask them for a definition of “strategy.” If you want to make the debate …..

The post Confronting the Dark Side of Strategy appeared first on Smart Insights.

source https://www.smartinsights.com/digital-marketing-strategy/confronting-the-dark-side-of-strategy/