While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the technology overload happening in the marketing community. He offers tips and tools to marketing …..
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source https://www.smartinsights.com/digital-marketing-strategy/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/
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