Tuesday 16 January 2018

Avoid the Sales vs Marketing Attribution Blackbox

Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..

source https://www.smartinsights.com/digital-marketing-strategy/sales-marketing-attribution/

No comments:

Post a Comment