Friday 25 May 2018

How to use the BCG Matrix model

Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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source https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/

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