It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..
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source https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrated-marketing-communications-how-spreading-budget-across-media-compounds-results/
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