AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, …..
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source https://www.smartinsights.com/conversion-optimisation/this-split-test-increased-ecommerce-profitability-by-reducing-return-rates/
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