Thursday 28 February 2019

How to use the McKinsey 7S model in marketing

An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..

The post How to use the McKinsey 7S model in marketing appeared first on Smart Insights.



source https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/

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