Metrics are your marketing scorecard, which is why you need to ensure you're tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re …..
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source https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/
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