The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, …..
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source https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/rethink-omnichannel-marketing-get-better-results/
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