The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..
The post The ‘GDPR effect’ on email marketing – was it all worth it? appeared first on Smart Insights.
source https://www.smartinsights.com/email-marketing/gdpr-effect-on-email-marketing/
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