E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
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source https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/
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