It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive …..
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source https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-the-most-interesting-ad-campaign-in-the-world/
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