This A/B test delivered 122% more email addresses, worth £10 million. You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant …..
The post Is this common mistake affecting your GDPR opt-in rate? appeared first on Smart Insights.
source https://www.smartinsights.com/digital-marketing-strategy/is-this-common-mistake-affecting-your-gdpr-opt-in-rate/
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