Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..
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source https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/
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